Strengthening the role of geosciences in policymaking is challenging anticipatory work. Geoscientists advance science-based decision-making by communicating the results, implications and value of research directly to policymakers (e.g. participating in Congressional Visit Days). However, improving geoscience policy also requires the voices of non-geoscientists. Teaching non-STEM majors the value of science-based policymaking contributes to science literacy overall, and it also helps generate potential advocates for the geosciences at the local, state and federal level.

Building public awareness of the geosciences remains a challenge largely undertaken with charitable support from organizations that are promoting the science.  These initiatives are effective in engaging the public with a predilection towards geoscience, or at least an appreciation of the natural world.  However, this group remains a minor proportion of the general public.  Only a few efforts have been made to pursue geoscience outreach in the commercial realm and to engage the community beyond those predisposed towards the science.  One such effort, the American Geosciences Institute's EAR