Expanding awareness through engaging the commercial media environment, lessons from the launching of EARTH Magazine

Wednesday, August 8, 2012

Building public awareness of the geosciences remains a challenge largely undertaken with charitable support from organizations that are promoting the science.  These initiatives are effective in engaging the public with a predilection towards geoscience, or at least an appreciation of the natural world.  However, this group remains a minor proportion of the general public.  Only a few efforts have been made to pursue geoscience outreach in the commercial realm and to engage the community beyond those predisposed towards the science.  One such effort, the American Geosciences Institute's EAR

Dr. Scott Tinker presented AGI award for Outstanding Contributions to the Understanding of Geoscience

Very few people have impacted the public understanding of geoscience as much as Dr. Scott Tinker. His documentary Switch, co-produced with Harry Lynch as part of the Switch Energy Project, has screened at over 350 universities, and reached an estimated 3 million people globally. In 2013, it will be distributed in thousands of Earth Science Week kits to students worldwide. For this, and many other esteemed accomplishments, Tinker has been presented the American Geosciences Institute award for Outstanding Contributions to the Understanding of Geoscience.

AGI Supports National Groundwater Awareness Week

The American Geosciences Institute (AGI) is proud to support National Groundwater Awareness Week, March 10-16, 2013. National Groundwater Awareness Week - sponsored by AGI member society, the National Ground Water Association (NGWA) - promotes the responsible stewardship of groundwater through education and outreach initiatives that help make society aware of this life-sustaining resource.

AGI Releases Faces of Earth Series in HD on YouTube

The American Geosciences Institute is pleased to announce that it has released its award-winning Faces of Earth series on YouTube in full High Definition. Delve into the Faces of Earth and rediscover the wonders behind our dynamic planet. From the resounding cacophony that bore Earth 4.6 billion years ago, to the steady and resolute changes that affect our surroundings even today, the Faces of Earth series explores the vibrant, forceful, and ever-changing facets of planet Earth.

AGI Past-President Completes Successful Tour for STIEP Speaker Series

Dr. Wayne D. Pennington, AGI Past-President, recently concluded a successful tour for the new Science, Technology and Innovation Expert Partnership (STIEP) speaker series. Part of the U.S. Department of State's Targets of Opportunity Program, the STIEP speaker series promotes science diplomacy abroad by connecting traveling scientists with local embassies and other community networks in the region. Participants have the opportunity to exponentially increase the reach of their research while simultaneously promoting key issues for science diplomacy, including the importance of innovation, the scientific peer review process, and promoting women in STEM fields. Pennington was one of the first speakers to participate in the series.

National Fossil Day to be Held During Earth Science Week 2012

The American Geosciences Institute (AGI) and the National Park Service (NPS) invite you to participate in the third annual National Fossil Day on October 17, 2012 during Earth Science Week (October 14-20). National Fossil Day brings together paleontologists, educators, and students from across the country to participate in fossil-related events and activities in parks, classrooms, and online!


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