ALEXANDRIA, Va. - Starting today, March 1, 2023, members of AGI Member Societies are invited to take advantage of free training in geoscience communication offered by the American Geosciences Institute (AGI) with generous support from the American Association of Petroleum Geologists Foundation.
ALEXANDRIA, Va. — The American Geosciences Institute (AGI) is pleased to offer free training in geoscience communications to members of AGI Member Societies, with generous support from the American Association of Petroleum Geologists (AAPG) Foundation, starting March 1, 2023.
The Association for the Sciences of Limnology and Oceanography (ASLO) continues its eight year effort to look to train its scientists to be more effective communicators with the public and with each other. They will continue to host Los Angeles-based actor and Improv coach Brian Palermo their annual meeting in Honolulu, Hawaii in February to get the Hollywood perspective on storytelling – because that’s really what research is.
Three AGI Member Organizations shared material aimed at helping scientists better communicate their research, or activities. The American Geophysical Union blog the "Plainspoken Scientist" had scientist Skylar Bayer share her experiences learning how to write her own press releases. The ability to share your science through the written word is, valuable, but as many professionals working at the science-press interface know images and video can really amplify your message. Susan Fisk, the Director of Public and Science Communications for the members of the American Society of Agronomy, Crop Science Society of America, and Soil Science Society of America shared in their member magazine "CSA News" penned the article "Why Photos are Important in Explaining Your Research." One of Fisk's key points is the value of humanizing your research as one of the key ways to earn trust with the public. This is something AGI has been trying to encourage with our "Life as a Geoscientist" photo contest. In addition to sharing your images, or writing stories with them, scientists must be aware of copyright law.
Strengthening the role of geosciences in policymaking is challenging anticipatory work. Geoscientists advance science-based decision-making by communicating the results, implications and value of research directly to policymakers (e.g. participating in Congressional Visit Days). However, improving geoscience policy also requires the voices of non-geoscientists. Teaching non-STEM majors the value of science-based policymaking contributes to science literacy overall, and it also helps generate potential advocates for the geosciences at the local, state and federal level.
Building public awareness of the geosciences remains a challenge largely undertaken with charitable support from organizations that are promoting the science. These initiatives are effective in engaging the public with a predilection towards geoscience, or at least an appreciation of the natural world. However, this group remains a minor proportion of the general public. Only a few efforts have been made to pursue geoscience outreach in the commercial realm and to engage the community beyond those predisposed towards the science. One such effort, the American Geosciences Institute's EAR